5 Pages Every Business Website Should Have
There are 5 pages each business website should have and sometimes even required by law. Not having some of them may result in customer suspicion and failure to sell.
Terms and Conditions/Terms of Service
Any good business website needs to have this piece of artwork called the Terms and Conditions/Terms of Service. This page should talk about how you offer your services, under what conditions and terms, to whom, where and more. Most of the time your visitors will not read your TAC/TOS but they might want to make sure you have it. So place a link to it at the footer of your website and make sure to name the link Terms and Conditions or Terms of Service. This is what your suspicious visitors will look for anyway.
Privacy Policy
It is important to have a privacy policy for your website even if you do not collect email address from your visitors. Privacy concerns include website analytics, such as Google Analytics and website cookies. Both analytics and cookies store certain amount of information about your visitors so the concern is real and for you to clear up this concern is a legal obligation to fulfill. Place your Privacy Policy page next to the Terms and Conditions/Terms of Service page or include the information in it.
Contact Us
An obviously important page but many times overlooked. When you sell something, provide services, etc., you want to convert your visitors to customers. These visitors need a way to contact you for sales enquiries and general questions, or concerns. I have seen websites that the contact information is under the about us page or the information is displayed at the header. Even though you think it’s obvious to see your contact details at the header or find it under the about us page most visitors will look for a Contact Us page. So make one and make it easy to navigate. Also make sure to display your email address, telephone numbers, business address, optionally, contact form and a map.
About Us
Your about us page should sum up what you do, who you are, and why you do what you do. People will want to read this sort of information when they are undecided to make an order, or before they want to get in touch with you. Make it clear and concise and people will reward you for it.
Frequently Asked Questions/FAQ/Q&A
If you want to save yourself some precious time you want to set up this page. The information should concentrate on the most frequent questions and concerns your visitors have. You can find out what are these concerns and questions from your experience, enquiry history or you can have a look at your competition’s FAQ page. Whichever way you chose to build this page up, this piece of information must be very easy to use, personal and straight forward.