Blog
Youth think brands on facebook is not cool
According to a new research by Forrester Research only 6% of 12-17-year-olds wants to be friends with brands on facebook. The figure only doubles among 18-24-year-olds. Now this is interesting because there is a trend emerging that says brands must have a facebook profile. The fact that a large audience uses social media does not [...]
WordPress 3.1 is out and it’s better
I don’t know why but WordPress 3.1 was code named “Reinhardt” after the jazz guitarist Django Reinhardt. Apart from making WordPress more secure there are 2 major improvements I would like to highlight. 1. Admin bar An admin bar similar to Buddypress was added to this version which allows you to control your website even if [...]
W3C accepts Microsoft “Do Not Track” browser
It’s interesting to see how Microsoft’s proposal for a “Do Not Track” web browser was accepted by W3C. The consortium said that the proposal was “timely and well-aligned with the consortium’s objectives and priorities.” Now what does this mean for digital agencies and web developers? It means that they will be less able to track [...]
How to Design Clothes for King “Content”
You’ve probably heard the saying “content is king” but did you ever wonder why? It’s a pretty simple answer, really. Content is what’s in your website. If your content is not interesting, no one will read it. No readers = no customers. Sure, your website may be full of very useful information but is it [...]
How to keep your readers engaged with your copy
The point of a blog is to engage readers and help them get to know you or your company. Readers want to know you as a person, feel like they can connect and identify with you. If they can identify with you, they will trust you and are more likely to become customers. Here are [...]
How to Write Good Web Copy
When writing good web copy, one rule reigns: Content is King. That said, while it is important to provide good content, your content will be discounted if style, grammar, or punctuation are poor. When writing web copy, stick with what you know. Sure, you want to sound like an expert on the topic, but not [...]
WordPress Different Header Image On Each Page
You have the wordpress header function <?php get_header(); ?> that you call on each page, post, archive index page. By default you have just 1 header style that you call on all these pages but what if you need something different? I had a client recently who wanted to have a different header image on [...]
Facebook Connections Visualised
Facebook intern Paul Butler created this great visualization of facebook connections around the globe. The net of more than 500 million friendships. Here is the original post.
Undercover Boss – Broken Corporate Structure
I wasn’t surprised by what David Clarke, Chief Executive of Best Western discovered. Lack of brand awareness in employees Cover ups to pass audits Underpaid employees can’t afford to take vacations Clarke believes that corporate leaders are spending all their time in the boardroom attending meetings and not enough time seeing the reality. The problem [...]
Don’t Sell Your Products For Free or Cheap
Why would you give away your services or products for free or at a low price? Just because it’s trendy? Is it because no one would buy it? I was ridiculed so many times at my prices for professional branding and design I can’t count. It seems I’m not alone in the pricing battle. Here [...]